The analysis of visual merchandising strategies for showrooms, concept stores, monobrand stores, and department stores, will be the key elements of this course, along with the study and understanding of the tools used to create a strategic language for fashion brands. Students will develop a theoretical, analytical, and critical approach experiencing lessons, field trips and practical workshops. At the end of the course they will be asked to develop their own retail strategy.

• Learn the most recent fashion industry developments
• Understand the tools used to create a strategic language for fashion brands
• Analyse the strategies of a fashion brand

This course is intended for final year university students or those with some initial work experience in the field willing to explore new opportunities combining strategy and creativity.