The identity of a brand is communicated involving all the senses of the recipient: visual, olfactory, tactile, architectural, and acoustic. Within the set of human senses and by combining critical-cultural knowledge, creative research, technical and technological practice with the analysis and design of sound brands, this course aims at focusing on the value of sound in building a brand identity. Students will acquire the knowledge necessary for the production of a final sound branding project.
This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design.
Area: Media Design and New Technologies
Crediti: 3 ECTS
Sessione 2: 9 Luglio - 19 Luglio 2024
Durata: 2 settimane
Lingue: Inglese
Campus: Milano
Tuition fees:
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session
Contattaci a summer@naba.it per avere informazioni aggiornate