Students will be introduced to the fundamentals of User Experience (UX) design. Combining theory and practice, they will be guided from idea generation to digital product design, gaining hands-on experience in identifying user needs, ideating solutions, creating and testing prototypes, and refining designs based on user feedback.

- Understand how to apply a structured method in UX projects
- Understand how to create digital products based on the user-centered design approach
- Effectively test and validate hypotheses to improve a digital product.

This course is intended for final year university students or those with some initial work experience in the field willing to explore new opportunities combining strategy and creativity.