The Project
The Agenzia per il Trasporto Pubblico Locale del Bacino della Città Metropolitana di Milano, Monza e Brianza, Lodi e Pavia has a new coordinated image realized by the students of the BA in Graphic Design and Art Direction of NABA, New Academy of Fine Arts.
After a first collaboration on the occasion of the Digital Design Marathon 2020, promoted by the Academy, the Agency and NABA worked together for an entire semester, in a project that involved the Agency director Luca Tosi and his staff, and 52 students of the third year of the BA, within the Future Scenarios course, under the guidance of NABA lecturer Giulio Bordonaro, and with the supervision of Patrizia Moschella, Communication and Graphic Design Area Leader.
"Trasportiamo" is the essence of the Agency, it represents the essence of his work of directors and coordination, focusing on people and their needs of movement. The proposed solution is perfectly adapted to the institutional profile of ATPL and is further reinforced by the graphics and the characteristic colors.
