Fashion Digital Marketing

The Academic Master is an intensive study path that analyses the developments of the contemporary fashion system in terms of marketing, communication and culture, with the aim of preparing professionals in the digital marketing field, capable of creating specific contents and strategies for fashion and lifestyle brands. With the study of digital technologies, tools and media within theoretical and project-based courses, where lectures are complemented by seminars and thematic workshops, the students can develop a self-sufficient, innovative and critical approach.

Over the AM, students will have the opportunity to:

• Understand the contents, expressive languages and tools underlying digital marketing in the fashion and lifestyle sector
• Acquire skills to design, plan and implement strategies dedicated to the fashion and digital systems
• Develop an aptitude for teamwork and the competence to manage various situations independently, with the ability to interact with professionals and sectoral entities

NABA’s Career Services & Industry Relations Office can provide you with support and guidance during your transition from the academy to the professional world. Our staff can help you develop self-promotion tools and assist you during your first steps into the world of work.

The Office develops relationships with companies in order to set up internship agreements, employment opportunities, and interactive projects between students and businesses.

NABA has developed strong relationships with leading companies which provide internships for NABA students, including: Chanel, Gabs, Staff International, Hugo Boss, Valentino Fashion Group, Ratti, Bembercell, Missoni, Tirelli Costumi, Guccio Gucci, Luisa Beccaria, Gianni Versace, Carrera's, E. C. (Costume National), Corneliani, Lorenzo Riva, Trussardi, Moschino, Federico Sangalli, Jil Sander Italia, Kenzo, ETRO, Gentucca Bini & Father, Gruppo Miroglio, Furla, Ermenegildo Zegna, Mantero, AEFFE, Ports1961.