Luxury Brand Management

The Academic Master offers an immersive educational experience, equipping students with the tools and expertise to design and manage innovative strategies that enhance the identity and positioning of luxury brands. The programme explores the dynamics of the target market and emerging trends related to sustainability, digital innovation, and the evolving consumption experiences of a niche audience. 

Combining theoretical lectures on topics such as emotional branding, multisensory communication, and strategic management with in-depth practical workshops conducted in collaboration with leading industry companies, the programme provides students with the opportunity to engage with professionals. This hands-on approach enables students to develop communication campaigns, experiential retail strategies, and innovative solutions tailored to global markets. 

During the Academic Master, students have the opportunity to: 

• Learn to analyse and interpret consumer behaviours, understanding their implications for luxury brands
   

• Acquire the skills needed to design and implement distinctive branding strategies that integrate unique and innovative elements 
  
  

• Utilise tools to create memorable consumer experiences that enhance brand value and foster deep emotional connections with clients 

NABA’s Career Services & Industry Relations Office can provide you with support and guidance during your transition from the academy to the professional world. Our staff can help you develop self-promotion tools and assist you during your first steps into the world of work.

The Office develops relationships with companies in order to set up internship agreements, employment opportunities, and interactive projects between students and businesses.

NABA has developed strong relationships with leading companies that provide internships for NABA students, including Young & Rubican, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condé Nast, Independent Ideas, Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erickson, McCann Erickson Italia, Saatchi & Saatchi, Velvet, Gruppo Editoriale L’Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, J. Walter Thompson, and Hearst Magazines.