In conjunction with the 2024 edition of drupa, held in Düsseldorf from May 28 to June 7, 2024, students from the BA in Graphic Design and Art Direction had the opportunity to see their projects realised and exhibited, as well as to present them. The event was also the occasion to award the winning projects of the epda Future Packaging Award contest 2023.
NABA at drupa: academy students at the world’s leading fair for printing technologies
At drupa, the world’s leading fair for printing technologies, students from the BA in Graphic Design and Art Direction had the chance to present projects based on three briefs launched by the companies Koenig&Bauer, Landa, and Mondi. The students had the opportunity to participate in the event to meet industry experts, discuss their projects, and present the prototypes physically realised in the company.
Under the guidance of Luca Giulio Ferreccio (NABA lecturer), these are the projects realised and exhibited at drupa:
The winning projects of the epda Future Packaging Award 2023 contest
During the event, the winning projects of the latest edition of the epda Future Packaging Award contestwere also honoured. The competition stems from the need to focus on sustainability and to enhance the consumer experience through packaging solutions. This is reflected in the theme of this
edition, fair packaging for fair brands, which aims to revise brand behaviour to make it honest, transparent, and attentive to the needs of both customers and the environment.
These are the projects awarded during drupa in Düsseldorf, curated by NABA lecturers Luca Giulio Ferreccio, Fabrizio Bottarelli Bernasconi, and Paolo Cazzola:
Special mention for the shortlisted projects:
Cover: Hue by Rebecca Casati and Pietro Cosimo Cappellini
