Design Marathon

Design Marathon #9 -
LIGHTS ON
_Roche

The Project

NABA with 10 teams made up of 5 students each and led by 2 mentors, NABA teachers Roberto Clemente and Giorgio Laboratore, were challenged to develop an integrated product design and communication project on the theme of empathy and inclusion, starting with the brief launched by Roche, entitled “LIGHTS ON. Shedding light on MS ", to design a product or a collection of products capable of communicating awareness and revelation of the impact that Multiple Sclerosis has on the lives of people affected by this disease.

Área: Communication and Graphic Design, Media Design and New Technologies, Design

Campus: NABA Milan

En colaboración con:

Video

FIRST PRIZE AWARDED PROJECT - 2Reflect

Students: Veronica Castellini, Paolo Cerati, Piero Fallarino, Bianca Nannini, Claudia

The winner of the 9th Edition of the Design Marathon was the "2 Reflect - Side Effects" project: a work based on a reflection on the perception of one's own image after diagnosis, which is reconstructed and rediscovered through a game of mirrors.

SPECIAL MENTION - Come stai?

Students: Emmanuel Blay, Elvis Darkwah, Sherin Kodikarage, Daniele Paternò, Sarah Vigani

A poster campaign starting from the question "How can we make the invisible visible?"

MENZIONE SPECIALE - SMART - L'unione fa la luce

Students: Domiziana Doronzo, Federico Gariboldi, Miriana Leuci, Elisabetta Luisotto, Laura

Project that imagines an initiative on the occasion of the World Multiple Sclerosis Week which, by connecting art, performance, information and precious testimonies, allow everyone to take part in the construction of a luminous work of art.

Parentesi

Students: Davide Borroni, Lucrezia Dall'Aglio, Erika Redaelli, Carla Rizzo, Matteo Solazzi

Creation of an agenda that exploits the materiality of its main element, paper, to make it the bearer of values such as lightness, awareness and knowledge.

Trama

Students: Magda Cicchitti, Dario Garella, Gateano Sferrazza, Federica Quadri, Anastasia Marcelja

Through the theme of crochet that leads back to something comforting and feminine, an awareness campaign on SM has been structured that touches various touchpoints.

Il libro di vetro

Students: Sarah Zago, Sara Manes, Lucrezia Bellandi, Lorenzo Papasidero, Letizia Bultrini

Through the communication of a product, a glass book, whose pages are made of this material, make people perceive the fragility and unbreakability in dealing with such a delicate issue alone or with the support of someone.

Guts

Students: Edoardo Simonetti, Chiara Favero, Silvia D'Imporzano, Alessia Benincasa, Chiara Belfi

Creation of a capsule collection of double-sided sweatshirts, accompanied by collaborations to create greater hype, with the aim of communicating each person's own combination of intimacy and exteriority, especially in a pathological condition.

Food for invisible

Students: Valentina Mandelli, Cecilia Maria Raimondi, Giulia Lissoni, Maria Vittoria Novati, Clarissa Capula

Creation of a set of objects for the table which, through the use of the food they direct, aim at making the invisible visible through dynamics and details related to them.

in.VISible

Students: Isabella Bassi, Vittoria Ricci, Alessia Sauro, Francesca Taccani, Rosalinda Vecchi

A 360-degree project to raise awareness on the issue of SM, which ranges from posting, analogue and digitized to the creation of a short film, from the creation of ad hoc music to the establishment of a real social community.

Partita sospesa

Students: Edoardo Fiorentino, Giacomo Fulvi, Elena Ramaioli, Giorgio Secli, Lucrezia Venturelli

Starting from an analysis of the sports practiced, through an alternative vision and implementation of the concept of a match between opponents, the rules and dynamics change into an inclusive event where everyone plays for the same goal: to fight the disease.

Mentor

Giorgio Laboratore

Mentor

Roberto Clemente

Mentor

50

Students involved

Veronica Castellini, Paolo Cerati, Piero Fallarino, Bianca Nannini, Claudia, Magda Cicchitti, Dario Garella, Gateano Sferrazza, Federica Quadri, Anastasia Marcelja, Sarah Zago, Sara Manes, Lucrezia Bellandi, Lorenzo Papasidero, Letizia Bultrini, Valentina Mandelli, Cecilia Maria Raimondi, Giulia Lissoni, Maria Vittoria Novati, Clarissa Capula, Isabella Bassi, Vittoria Ricci, Alessia Sauro, Francesca Taccani, Rosalinda Vecchi, Edoardo Fiorentino, Giacomo Fulvi, Elena Ramaioli, Giorgio Secli, Lucrezia Venturelli

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Design Marathon #9 - LIGHTS ON _Roche

The Project

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Design Marathon #9 -
LIGHTS ON
_Roche