The Project
The students of the BA in Graphic Design and Art Direction, under the guidance of NABA Creative lab’s lecturers, created the new visual identity for Notti Bianche del Cinema’s communication. Notti Bianche del Cinema is the initiative with which Alice nella Città, the autonomous and parallel section of the Rome Film Fest dedicated to the younger generations, in collaboration with REGIONE LAZIO, participates in the #soloalcinema campaign, the new national plan for the reopening of cinematographic theatres.
48 hours of non-stop events that will start on July 2nd at 8 pm, and which will include previews, meetings, special initiatives, and two night marathons with the involvement of all the professionals of the sector united for a new beginning.
The new visual identity, which also includes the logo, was selected among the many proposals realised by the students during the Creative lab part of the BA’s study path, as the most convincing, highly communicative, and recognisable.
