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Communication and Graphic Design

Master of Arts

User Experience Design

Master of Arts in

User Experience Design

The Programme: overview

The MA in User Experience Design (Second Level Academic Degree in Communication Design) provides the theoretical, technical and methodological skills for the design of complex digital communication systems. Through a continuous synthesis between creativity and strategy, and with an analytical and systemic approach to design that refers to cognitive psychology and contemporary visual culture, the MA deals with the study and design of digital interfaces and has a focus on user experience (UX/UI) as well as on information architecture.

Learning Objectives:

Over the MA, students will have the opportunity to:

Identify the potential offered by new technologies as well as the impact of the interaction between men and information technology systems, also trying to understand their influence on communication processes
Searching and analyse the necessary information to devise effective creative solutions and develop contemporary languages and visual styles, that are also suited to the technological context
To organise and manage complex design projects integrating the experience, branding, design and usability aspects of digital products or online services, in order to efficiently fulfil the content management goals

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STUDY PLAN

The Master of Arts allows students to deepen their knowledge and skills through specialised and highly advanced studies and to acquire the instruments necessary to project complex digital communication systems, through a practical workshop approach. Through the analysis of the fundamental elements of user experience and user interface for digital interfaces design (websites, apps, digital publishing, internet of things), as well as thanks to interdisciplinary activities and field experiences, students have the opportunity to confront the professional context, experiencing new creative and operational models which will support them in the development of a sound professional and project profile.   FIRST YEAR Introduces students to the visual communication project methodology in the field of graphic and branding and provide the basic knowledge of project management, from economic-financial aspects to marketing, from research to briefing, through advanced studies in project methodology, art direction, phenomenology of contemporary arts. Through workshop experiences and theoretical lectures, students deal with integrated marketing communication projects, acquire a sound understanding of media methodologies and develope contemporary visual languages and styles suitable for the technological context.   SECOND YEAR   Enables students to specialise in the field of new digital communication systems through advanced studies in project methodology of visual communication, interface design, interaction design, digital marketing, social media strategy, business modelling. Exploring the creative possibilities offered by the contemporary technologies, and through the first-hand experience in the production of digital interfaces, students acquire an aware methodological approach to successfully manage multiple variables and skills necessary to develop UX/UI complex projects. The different project experiences, the participation in international contests, the design of digital systems for valorisation and communication of both public and private cultural heritage enable students to acquire knowledge and skills suitable for professional career.

Department: Design and Applied Arts

Area: Communication and Graphic Design

Title Awarded: Second Level Academic Degree in Communication Design

Credits: 120 CFA

Starting: February 2025 - October 2025

Duration: 2 years

Languages: Italian and English

Campus: Milan and Rome

Nuestro profesorado

Luca Poncellini

Jefe de Departamento

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Patrizia Moschella

Directora de Area Comunicación y Diseño Gráfico

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Fabio Pelagalli

Director del Postgrado en Diseño de Experiencias de Usuario

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Serena Ciriello

Directora del curso en Diseño de Experiencia del Usuario - Roma.

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Angelo Colella

Asesor de comunicación y diseño gráfico de NABA

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Oportunidades formativas y profesionales

Programas de intercambio

Como parte de su experiencia académica, NABA les da a sus estudiantes la oportunidad de cursar un período en el extranjero.
La Oficina de Coordinación Académica, que se encarga de gestionar los programas de intercambio, facilita que los estudiantes aprovechen las oportunidades de estudio internacional a través de los programas de intercambio y promoviendo experiencias formativas, gracias a una amplia red de prestigiosas universidades internacionales asociadas.
NABA cuenta con más de 70 acuerdos de cooperación con academias y universidades en Europa, a través del Programa Erasmus+, y con muchos otros acuerdos de cooperación internacional con las universidades extra europeas.

Prácticas en empresas e instituciones

NABA ha desarrollado sólidas relaciones con empresas líderes del sector, que acogen a los estudiantes de NABA para un período de prácticas. Entre ellas: Young & Rubicam, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condé Nast, Independent Ideas, Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erickson, McCann Erickson Italia, Saatchi & Saatchi, Velvet, Gruppo Editoriale L’Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, J. Walter Thompson y Hearst Magazines.

EMPRESAS

L'Area Comunicación y Diseño Gráfico colabora o ha colaborado en el pasado con: Art Directors Club Italiano, Berlucchi, CosmoProf, Diesel, Ferrero, Fiera Milano International, Good 50x70 Association, Jacuzzi, Leo Burnett, Martini, McCann Erickson, Procter & Gamble, Regione Lombardia, Roberta di Camerino, SCF, Smartbox y Start Milano.

Después del Grado

Continúa tu carrera académica:

Máster Académico en Publicidad Creativa

Pon en marcha tu carrera. Entre las oportunidades laborales:

Web designer
UX/UI designer
Interface designer
Experience designer
Interaction designer
User experience lead
Digital director
UX/UI researcher
Information architect
Content strategist