NIMP
_Novartis

When society or public opinion show no empathy, a possible communication strategy goes through irony, sarcasm and metaphors.

An idea to communicate while using the beautiful power of double meanings. In Italian language, the sound of the letter C can mean “to us”, and can be used to change the perception and to close the gap between ill and “ill-less” (not ill) people.

We live in our own bubbles. How to snap out of them? Find a common interest and POP the BUBBLE

Each of us is being labelled every day. What if we use labels in our benefit? An idea to provoke while providing information, using stickers and social guerrilla strategies in order to raise the awareness of the public opinion

We are all the same. I’m sure if you’ll #scanyourskin and zoom-in, you’ll find some spots, just like mine. I bet you’re like me. We are all the same.

An idea to express and emphasize how pain can make you stronger and help your personal growth through graphic images

A project based on the graphic representation of different skins, inspired by textures and patterns found in nature. The use of nature’s beauty in order to present the problems of skin as pieces of beauty, as well.

An idea to communicate and inform through graphic and almost pixelated digital images, in order to reduce the distance between people.

A sensorial experience that can make people feel empathetic with the problem of having skin illnesses through a series of objects and gadgets.

An idea for a web platform to connect a community of people who want to share information and experiences related to dermatological diseases or other related issues.