A selected group of students and faculty members from the NABA MA-degree program in interior design teamed up to respond to a challenging request: envisioning a new concept of Innovation Hub for the italian branch of a multinational global company that operates in the field of business intelligence and data analysis.
Proposal #1
The idea theatre is a room inside a room, a dynamic experience in space and time, a choreography of data performed in the space. An ephimeral play of transparencies, lights, projections, digital information and physical bodies, for a highly scenographic meeting space and/or working room.
Proposal #2
There is a room filled with plants, flower, vegetation. A breathing room, a comfortable serene place to meet and talk. A caretaking field: every staff member adopts one or more plants and breed them on a daily routine. Taking care of plants = taking care of clients. Nurturing and growing plants = nurturing and growing good relationships with clients.
Plants can respond, give feedback in a constant dialogue with the caretakers. Data visualization through images and sounds automatically generated from the monitoring of the biological activities of plants, as well as their interaction with people. See. hear, smell, touch, taste. Breath.
Proposal #3
A discovery lab, an immersive enigmatic space; an interactive experience in space and time. It's a place for revealing unexpected opportunities, for looking through the visible appearance of things. See, hear, touch. Neutral space, portable devices, augmented reality, unexpected questions, awareness. Play, enjoy.
Project Leaders
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Xiang Chen, Anastasiia Loboda, Evgenia Mezhebetckaia, Kanyuma Prachasilchai, Giulia Zorzella, José Raul Zuleta
NABA, Nuova Accademia di Belle Arti during the Design Week took part in the event conceived by Alcova, at the spaces of the Ex Macello di Porta Vittoria - in Viale Molise, 62 in Milan - with the exhibition "L'Allievo. A dialogue between generations of designers NABA".
The immersive experience designed by NABA with AMSA - Gruppo A2A, during the Milan Design Week, as part of the exhibition-event INTERNI Cross Vision for FuoriSalone 2024, communicates the positive outcomes of separate waste collection for environmental sustainability.
The BA Design students, together with Amsa (A2A Group), have developed innovative ideas and digital strategies focusing on the theme of circular economy and waste, in order to involve and improve the behavior of citizens in the Amsa’s collection system.
