Design Marathon #9 -
LIGHTS ON
_Roche

The winner of the 9th Edition of the Design Marathon was the "2 Reflect - Side Effects" project: a work based on a reflection on the perception of one's own image after diagnosis, which is reconstructed and rediscovered through a game of mirrors.

A poster campaign starting from the question "How can we make the invisible visible?"

Project that imagines an initiative on the occasion of the World Multiple Sclerosis Week which, by connecting art, performance, information and precious testimonies, allow everyone to take part in the construction of a luminous work of art.

Creation of an agenda that exploits the materiality of its main element, paper, to make it the bearer of values ​​such as lightness, awareness and knowledge.

Through the theme of crochet that leads back to something comforting and feminine, an awareness campaign on SM has been structured that touches various touchpoints.

Through the communication of a product, a glass book, whose pages are made of this material, make people perceive the fragility and unbreakability in dealing with such a delicate issue alone or with the support of someone.

Creation of a capsule collection of double-sided sweatshirts, accompanied by collaborations to create greater hype, with the aim of communicating each person's own combination of intimacy and exteriority, especially in a pathological condition.

Creation of a set of objects for the table which, through the use of the food they direct, aim at making the invisible visible through dynamics and details related to them.

A 360-degree project to raise awareness on the issue of SM, which ranges from posting, analogue and digitized to the creation of a short film, from the creation of ad hoc music to the establishment of a real social community.

Starting from an analysis of the sports practiced, through an alternative vision and implementation of the concept of a match between opponents, the rules and dynamics change into an inclusive event where everyone plays for the same goal: to fight the disease.