A collective research and design experience about the future of sustainable technology and comfort of indoor spaces, based on the basic values of Mitsubishi Electric – Changes for the Better. Innovation in the fields of product design and brand communication, for the attempt to make the world a better place.
A smooth design solution around the standard Mitsubishi air conditioner, which will blend the A.C unit into its environment, in a harmonic way.
A smart AC assistant which will be the owner’s care giver and will generate local micro-environments of comfort according to the specific need of each person, or enhancing the sensorial experience of the space.
An idea for the Mitsubishi’s exhibition stand at the Mostra Convegno Expocomfort 2020. The exhibition space is conceived as an attempt of sustainable design for the choice of materials and components that could be re-used for other purposes. Inspired by traditional Asian constructive techniques, the pavilion aims to connect the experience of visitors with the ideas and values of the company.
A campaign which focus on the emotional aspect of Mitsubishi’s products and how it makes everyone feel good. Really, everyone.
An exhibition stand which focuses on the installation “liminal air space-time”, by the Japanese artist Shinji Ohmaki, which demonstrates the lightness and presence of air in space.
An idea of customizing the surface of the A/C units with an intelligent film that can change the appearance of it like a chameleon does in nature, or that can provide live information to the users.
An exhibition space that recalls the idea of “Planet Mitsubishi” provided by the brand guidelines of the project.
An idea to personalize the control on Mitsubishi’s A/C while using hand gestures.
A sculptural architectural act that reminds the movement of air, for the exhibition stand of Mitsubishi Electric at Mostra Convegno Expocomfort 2020.
An interactive service for customizing the appearance of a standard A/C indoor units.
Project Leaders
Alfa Abdulkadir, Harshal Ambekar, Francisco Laprea, HimaniI Shah; Lazar Djordjevic, Aishwarya Machat Menon, Katarina Rosker, Pradyumna Surampudi, Chi-peng Wang; Arianna Tosco, Ilayda Secer, Ksenia Shinkarenko, Sude Vural; Amira Mansor, Changlong Qian, Klawkanlayaphon Sawatmongkhonk, Robin Yayla, Yanying Zhong; Yi Dong, Sofia Franchi, Eduardo Arellano Granados, Leah Kim, Youshurui Li; Mirea Tassi, Marco Terrizzi, Lorenzo Testoni-Campedelli, Mirko Sconz; Marie Ange Chemaly, Lara Göttfried, Wang Xinyue, Ding Zihuo; Takuya Fujimori, Paolo Giustozzi, Dyaneshwar Maid, Basak Oguzalp, Giorgio Piva; Zizhuo Ding, Srinivas Ganesh Kumar, Sumit Verma, Xinyue Wang; Lauren Chalk, Gaspard Marius Émile Turbant, Li Wanying, Zhao Xixi; Yi Dong , Sofia Franchi , Eduardo Arellano Granados, Leah Kim, Youshurui li; Arianna Monticelli, Claudio Naclerio, Lili-Morgan Pastore, Zuzanna Wasaznik, Lin Man Zhuo Chen; Gessica Esposito, Giulia Guaitani, Fabiola Parrino, Yirong Sun, Ana Lucia Valladares Echeverria; Anastasiia Bukina, Iliyana Kostova, Nikole Rautbarda; Nhu Nguyen Ngoc Minh, Alessandro Silva de Oliveira, Yanisa Veerathummanoon, Yuanzhou Xu; Maud Diana Goepfert, Anastasia Marcelja, Zeidan Mia, Jiayi Lin, Fan Yang
NABA and San Benedetto Thè present a new social campaign, idealized by the students of the BA in Graphic Design & Art Direction, for the entire range of Thè by San Benedetto.
The students of the BA in Graphic Design and Art Direction, under the guidance of NABA Creative lab’s lecturers, created the new visual identity for Notti Bianche del Cinema’s communication. Notti Bianche del Cinema is the initiative with which Alice nella Città, the autonomous and parallel section of the Rome Film Fest dedicated to the younger generations, in collaboration with REGIONE LAZIO, participates in the #soloalcinema campaign, the new national plan for the reopening of cinematographic theatres.
The students of NABA BA in Graphic Design and Art Direction created the new communication project for TIMVISION Floating Theatre Summer Fest 2021, which will take place from June 24th to September 9th in Rome. The communication project was completed by the animated video opening of the prestigious Festival, realised by the students of the BA in Media Design and Multimedia Arts.
