Tucano has challenged NABA design students on the interpretation and the design of a backpack intended as a "container" to be used at the University but inspired by the city.
If the city is the environment for studying, working, playing, for movement, speed and even chaos, the backpack should be the projection of all of that, developing the concept of agility and multi-functionality.
"The quality of the product is defined by the perfect combination of form, function and meaning. The purpose was to find a visible graphic sign that became the identity for the product, for the owner and for the brand; but also that was a functional element of the backpack."
"In Youngster the shoulder straps draw a line of continuity with the front, where they become decoration and latch. The other peculiarity are the hidden zips on both sides, which allow access to the entire structure, to facilitate the research of your objects, especially when we usually carry the backpack to the chest without removing it completely from the shoulders."
During the 2018 Milano Design Week, NABA has exhibited a series of design projects and prototypes developed by the students, including the brand-new Tucano backpacks.
Project Leader
Mariana Gaspar, Izgi Erik, Laura Martinez, Asli Erbay, Natali Ristovska, Zhao Jiaojian, Xie Hao, Lengliyan, Wangyaning, Stefano Sabatè
NABA, Nuova Accademia di Belle Arti during the Design Week took part in the event conceived by Alcova, at the spaces of the Ex Macello di Porta Vittoria - in Viale Molise, 62 in Milan - with the exhibition "L'Allievo. A dialogue between generations of designers NABA".
The immersive experience designed by NABA with AMSA - Gruppo A2A, during the Milan Design Week, as part of the exhibition-event INTERNI Cross Vision for FuoriSalone 2024, communicates the positive outcomes of separate waste collection for environmental sustainability.
The BA Design students, together with Amsa (A2A Group), have developed innovative ideas and digital strategies focusing on the theme of circular economy and waste, in order to involve and improve the behavior of citizens in the Amsa’s collection system.
