The first Design Residency: a partnership between NABA BA in Design students and Henkel - Testanera. Students have been engaged in a four-days intensive workshop at Fort of Bibbona, in Tuscany, aimed at rethinking the logic of retailing through an innovative and contemporary approach. The goal was to design a new pop-up store concept for the “Haircare, styling and coloring” line of the brand Testanera, with individual and ready-to-install modules.
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Massimiliano Bettinelli, Matteo Brasili, Carolina Andrea Colpani, Lorenzo Del Rosario, Ian Devercelli, Giovanni Dipilato, Nicole Giavaldi, Eleonora Invernizzi, Stefan Angelo Karuna Arachchilage, Maria Teresa Lazzari, Chiara Leonetti, Antonio Mocchetti, Ylenia Paladino, Andrea Pelino, Pierluigi Rizzo, Francesca Sangiovanni, Alessandro Sella, Dario Javier Sosio, Maria Testelli, Luca Toscano, Luca Viscardi, Claudia Vitti, Lorenzo Marco Waller
NABA, Nuova Accademia di Belle Arti during the Design Week took part in the event conceived by Alcova, at the spaces of the Ex Macello di Porta Vittoria - in Viale Molise, 62 in Milan - with the exhibition "L'Allievo. A dialogue between generations of designers NABA".
The immersive experience designed by NABA with AMSA - Gruppo A2A, during the Milan Design Week, as part of the exhibition-event INTERNI Cross Vision for FuoriSalone 2024, communicates the positive outcomes of separate waste collection for environmental sustainability.
The BA Design students, together with Amsa (A2A Group), have developed innovative ideas and digital strategies focusing on the theme of circular economy and waste, in order to involve and improve the behavior of citizens in the Amsa’s collection system.
