The analysis of visual merchandising strategies for showrooms, concept stores, monobrand stores, and department stores, will be the key elements of this course, along with the study and understanding of the tools used to create a strategic language for fashion brands. Students will develop a theoretical, analytical, and critical approach experiencing lessons, field trips and practical workshops. At the end of the course they will be asked to develop their own retail strategy.
This course is intended for final year university students or those with some initial work experience in the field willing to explore new opportunities combining strategy and creativity.
Area: Fashion Design
Credits: 3 ECTS
Session 2: July 15th – July 25th 2025
Duration: 2 Weeks
Language: English
Campus: Milan
Tuition fees:
€ 2.000 for a 2-week session
€ 3.500 for a 4-week session
€ 4.500 for a 6-week session
Contact us at summer@naba.it to get more information
BE AN EARLY BIRD, APPLY BY FEBRUARY 13TH, 2025 TO GET A 20% REDUCTION!