Tucano has challenged NABA design students on the interpretation and the design of a backpack intended as a "container" to be used at the University but inspired by the city.
If the city is the environment for studying, working, playing, for movement, speed and even chaos, the backpack should be the projection of all of that, developing the concept of agility and multi-functionality.
"The quality of the product is defined by the perfect combination of form, function and meaning. The purpose was to find a visible graphic sign that became the identity for the product, for the owner and for the brand; but also that was a functional element of the backpack."
"In Youngster the shoulder straps draw a line of continuity with the front, where they become decoration and latch. The other peculiarity are the hidden zips on both sides, which allow access to the entire structure, to facilitate the research of your objects, especially when we usually carry the backpack to the chest without removing it completely from the shoulders."
During the 2018 Milano Design Week, NABA has exhibited a series of design projects and prototypes developed by the students, including the brand-new Tucano backpacks.
Project Leader
Mariana Gaspar, Izgi Erik, Laura Martinez, Asli Erbay, Natali Ristovska, Zhao Jiaojian, Xie Hao, Lengliyan, Wangyaning, Stefano Sabatè
NABA, Nuova Accademia di Belle Arti during the Design Week took part in the event conceived by Alcova, at the spaces of the Ex Macello di Porta Vittoria - in Viale Molise, 62 in Milan - with the exhibition "L'Allievo. A dialogue between generations of designers NABA".
Thanks to a collaboration with MSC Crociere, Rinascente Milano Piazza Duomo, and Dentsu Creative, students from the Design and Communication and Graphic Design Areas had the opportunity to design five window displays inspired by MSC’s core values.
The projects by NABA design students in collaboration with ENI of installations and innovative solutions for the outdoor spaces of the iconic Gazometro Ostiense in Rome, the beating heart of ROAD Rome Advanced District.
