The Project
NABA graphic design students have developed multiple proposals for the new advertising campaign for San Benedetto tea, based on fresh new visuals for the three flavors of the drink.
Area:
Communication and Graphic Design
Courses:
Graphic Design
and Art Direction
and Art Direction
Campus:
NABA Milan
Collaboration:
Brief
Inspired by the San Benedetto "I Love You" campaign with Cindy Crawford signed by Gabriele Muccino, students are asked to create the graphics for the new San Benedetto cans. The spot conveys a mix of emotions to best express the link with purity, Italian history and tradition, and with that kind of beauty represented by the testimonial, at ease with herself and others. A beauty made of small attentions, harmony and balance, the same values that the actress finds in St. Benedict's tea.
First Prize awarded project
Students: Martina Guandalini, Francesca Liantonio, Maddalena Pesaresi, Enrico Rossin, Emanuele Rotoli
“Nature has an essence that is well expressed in an embrace between Mother Earth and her fruits. The embrace, as a form of union. Simplicity, light but never superficial. The source of inspiration was the drawings and technique of the negative space, and gestalt. The challenge was to make the taste understandable, through the embrace”.
Projects A | B
Group A & B
Projects C | D
Group C & D
La prima richiesta dell'azienda è quella di creare una nuova immagine per la nuova collezione.
Video
Project Leaders
Laura Bottai
Project Leader
52
Students Gruppo A e B
Students involved
Brisse Charlene Jaquez, Flavia Marques, Liliana Principato, Rebecca Avalli, Simone Citron, Giuditta Zorzi, Martina Ambrosi, Valentina Bergna, Beatrice Danieli, Ilaria Pavone, Valentina Baronchelli, Sara Berardi, Federico Croci, Giorgia Di Lernia, Sofia Calgaro, Marco Cocozza, Giulia Ditel, Francesca Rossi, Francesco Conte, Filippo Finati, Francesca Montali, Consuelo Crespi, Dario De Stefano, Viola Masci, Lorenzo Paoletti, Riccardo Guidazzi, Domenico Carnimeo, Neva Florian, Marina Rocco, Alessia Tempestini, Federica Terenghi, Paola Pozzar, Edoardo Gaviglio, Roberto Marsanasco, Gabriele Mainente, Erica Caimi, Raffaella Sabella, Francesco Sbarra, Sijie Hong, Edward Alemanno, Yi Luna Lu, Denise Sagucio, Davide Avaltroni, Dennis Scotti, Alessandro Termine, Elena Casartelli, Daniele Franchi, Valeria Giovannini, Zeng Bi Zhan, Sara Cillerai, Marinela Lleshi, Isabella Petricca
56
Students Gruppo C e D
Martina Guandalini, Francesca Liantonio, Maddalena Pesaresi, Enrico Rossin, Emanuele Rotoli, Ludovica Aguiari, Diana Laurenti, Giulia Torsiello, Elena Andrei, Giulia Barillaro, Danilo Casile, Paola Convertino, Mohamed El Habak, Sabrina Copertini, Anne-Sophie Maffezzoli, Veronica Marchiano, Giorgio Funaro, Federico Lo Presti, Luca Moro, Raul Taboada, Stefano Foschini, Marco Radaelli, Daria Miricola, Giorgia Bellondi, Leonardo Losio, Miriam Musumarra, Roberto Gualandris, Diego Zanchi, Samuele Sanguinetti, Luca Ariaudo, Alessandro Cassera, Francesco Fanizza, Andrea Zincolillo, Alessandra Mangiarotti, Angelica Lazzarini, Diana Uvidia, Beatrice Dehò, Greta Ghinelli, Simone Bollino, Darrel De Luna, Lorenzo Luciani, Federico Protti, Alice Falcone, Martina Morandi, Federico Manuli, Lisseth Sanchez, Cappelletto, Pastore, Tentori, Maggiano, Papa, Xu, Claudia Bagnoli, Valentina Piazza, Federico Simeoni, Giada Formolli.