Product and Service Design

The transition of the modern world from a “society of goods” to a “society of services”, and the search for a sustainable relationship with nature, gives designers the chance to explore the ethics of design more thoroughly. During the MA in Product and Service Design (Second Level Academic Degree in Design), professors and professionals guide students to become full-scale designers, capable of envisioning new products and services, managing all phases of a project’s development, from conception to manufacturing and release onto the market, through definition of the design strategy and material researching.

Over the MA, students will have the opportunity to:

• Learn an integrated approach to design open to explore values and needs of a new, global humanity, as well as its sustainable relation to the environment
• Anticipate the possible evolutions of the object's role as a physical terminal of virtual relation and interaction systems
• Develop projects through experience-based, physical relations to the objects, experimenting with rapid prototyping systems and digital fabrication

NABA provides students with the opportunity to study abroad as part of their academic experience.
NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.

NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.

NABA has developed strong relationships with leading companies that provide internships for NABA students. Among them are: Aldo Cibic of Cibicworkshop, Azimut Benetti Group, Bonetto Design International, Festina Italia, Giochi Preziosi, Giorgio Armani, Intégral Ruedi Baur et Associés, Luxottica, Pininfarina Extra, Studio Italo Rota & Partners, Tagua, the Swatch Group, and Zanotta.

COMPANIES

The MA in Product Design cooperates or has cooperated with: Abitare, Bosch, Com-Tech, Comvert, Electrolux, ENI, Fondazione Pirelli, Giochi Preziosi, IKEA, Industreal, Jannelli & Volpi, L’Oreal, Leroy Merlin, Material Connexion, Momo Design, Orange, Parco Nord Milano, Pininfarina Extra, Regione Lombardia, Resinology, RossoCiliegia, Samsung, the Swatch Group, Tupperware, Vinavil, Waril, and Zanotta.