Visual design and integrated marketing communication

The MA in Visual Design and Integrated Marketing Communication (Second Level Academic Degree in Communication Design) provides a synthesis between the typical marketing approach, as usually covered in more corporate business oriented courses, to help students develop a solid background in the field, and the artistic-expressive approach as also used by new technologies, gaining a wide range of technical and design production skills. By working on real briefs, they have the chance to put their acquired skills into practice and to undertake all phases of complex communication projects.

Over the MA, students will have the opportunity to:

• Decode the elements and languages of communication as well as their contemporary cultural and imaginary contexts
• Assess different languages of communication and identify the impact of the communication processes on today's socio-economic and cultural context
• Manage complex communication projects, finding the right balance between the economic and the artistic-creative dimension

NABA provides students with the opportunity to study abroad as part of their academic experience.
NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.

NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.

NABA has developed strong relationships with leading companies that provide internships for NABA students, including Young & Rubican, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condé Nast, Independent Ideas, Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erickson, McCann Erickson Italia, Saatchi & Saatchi, Velvet, Gruppo Editoriale L’Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, J. Walter Thompson, and Hearst Magazines.

COMPANIES

The MA in Communication Design cooperates or has cooperated with: Art Directors Club Italiano, Berlucchi, CosmoProf, Diesel, Ferrero, Fiera Milano International, Good 50x70 Association, Jacuzzi, Leo Burnett, Martini, McCann Erickson, Procter & Gamble, Regione Lombardia, Roberta di Camerino, SCF, Smartbox, and Start Milano.