NABA introduces its new visual communication campaign, which reflects the “array of tools that are both the travel companions and the fruits of the student’s work”—as described by FIONDA, the creator of the third edition of Made in NABA creativity.
The new visual communication campaign Made in NABA: the concept
"Studying at NABA is a transformative experience, a choice that triggers fundamental changes, the spark that ignites the magnificent explosion of fireworks, a seed that bursts into a magical garden of possibilities, of natural and artificial creatures: it is a new world, entirely to be discovered but, above all, to be shaped" - explains the concept of the new NABA visual campaign the Turin-based studio of visual communication and creative direction led by Roberto Maria Clemente, on this occasion in collaboration with the visual artist Paradiso Discordia.
These imaginative elements allude to the endless paths that open up at the Academy for the student, who finds themselves exploring the world of creativity and its infinite possibilities in their educational journey: thanks to innovative tools and the use of contemporary languages connected to AI, photography, digital and analogue mediums, the student is not merely an executor but becomes the protagonist who guides the design, experimenting and constantly engaging with visuals, software, various materials and techniques, artistic practices, and cross-disciplinary languages.
FIONDA has been collaborating with NABA since 2020, starting with the project for the renewed brand identity. It boasts extensive experience in cultural and social projects at some of the leading national realities and institutions (Artissima, MAXXI - National Museum of the 21st Century Arts in Rome and L'Aquila, Gallerie d'Italia in Turin).