The ephemeral is supposed to be the attribute of contemporary times: the vision of "CASTLES MADE OF SAND" stands here. The exhibition/performance by MA in Visual Design and Integrated Marketing Communication students took place at Assab One in Milan. 

The exhibition/performance at Assab One: concept and credits 

"CASTLES MADE OF SAND" was the result of a didactic path curated by Francesco Zanot (Academic Master in Photography and Visual Design Course Advisor Leader) and lecturers Luca Andreoni and Alessandro Calabrese, with the collaboration of Erik Kessels (NABA lecturer). Twenty-two works - mainly photographic, video and performance - by ninety-three students were on show. During the opening, they were presented on a post/stage one at a time. Placed at the centre of the scene, they got the audience's undivided attention for a few minutes. Then, they "dematerialised".  

The concept of the project pays tribute to art practices born in the 1960s. Above all, though, it defines a trait of contemporaneity: an era in which nothing lasts and, therefore, nothing matters, or in which everything matters because everything will be annihilated, replaced, or altered sooner or later. "CASTLES MADE OF SAND" provided a concrete glimpse of what is the current state of society and explored the multiple meanings and interpretations of the word ephemeral.