QS World University Rankings® by Subject Art & Design: NABA is the Best Italian Academy of Fine Arts, in the Top 100 worldwide
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Who is the Motion Designer?

The Motion Designer deals with motion graphics, or Motion Graphic, using techniques to produce animated content within audiovisual formats. He or she is the one who can create original and unedited video content from storyboards, or integrated from assets such as logos, products or text creating multimedia banners, short films, animations and even special effects.

What does Motion Designer do?

The main Motion Graphic techniques allow, in the context of CGI, to work on complex compositions formed by different elements both vector and illustrated. The Motion Designer is able to animate illustrations, vector shapes or 3D shapes, using compositing to integrate digital and real scenes generating both abstract and photorealistic scenarios.

What skills should a Motion Designer have?

Among the core competencies of a Motion Designer are:

  • Know how to use Adobe Photoshop and Illustrator software
  • Know the 12 principles of animation
  • Know the main concepts of compositing (layer, tracking, track matte, alpha channel...)
  • Know the basic concepts of image management (from color theory to resolution and formats,..)
  • Know the basic concepts of photography (cameras, lenses, aperture, focus,..)

How to become a Motion Designer?

The profession of Motion Designer requires technical knowledge combined with a strong creativity and a keen eye on the real world for a correct management of timeline and movement in space and time. Manage perspectives in a software environment and harmonize real elements such as lights, perspectives with other elements imported from other images or created ad hoc.

What to study to become a Motion Designer