Fashion Designers are professionals in the fashion industry in charge of designing a brand’s collection, moving across different areas (women, men, children, knitwear, fabrics, prints, accessories and more).
With a strong visual sensitivity, they interpret contemporary languages by proposing fashion collections that are appropriate for a specific target market.
Aware of the meaning of body and identity, in their countless aspects, this professional, capable of synthesising technique and design, is able to understand brand identity issues, recognise trends and possesses technical skills in the field of textiles, prototyping and collection development, in addition to a strong cultural and historical background.
With the progress of new technologies and software, in addition to creativity (an important characteristic for any discipline within design) Fashion Designers are increasingly required to have interdisciplinary skills ranging from traditional visual representation to a technical-digital one and, no less important, should be able to convey their design message through communication and social platforms.
Fashion Designers are in charge of developing collections for which they have the ability, and cultural and technical skills to manage the whole process of item production.
By analytically and systematically going through all the stages involved in the creation of a fashion product, starting from a brief, Fashion Designers propose an initial collection concept, culminating in the production of a mood board, then move on to the selection of colours and materials, up to the technical drawing of the item itself and its prototyping. They must be able to interact with all professional figures in the fashion system.
Increasingly in demand by companies and especially end consumers, is the awareness of how garments are disposed of in the environment, respecting virtuous and sustainable principles.
You can become a Fashion Designer through a university degree or first-level academic diploma.
As the fashion system is constantly changing and evolving, more and more specialised skills are in demand, which can be obtained through a Master or Master's degree courses.