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What is an Exhibit Designer?

The exhibit designer is a professional who designs spaces and layouts for temporary or permanent events of an exhibition nature: exhibitions, museums, art installations, fairs, stands, shops, shop windows, television sets, virtual spaces.

An exhibit designer is capable of creating connections between spaces and an audience of visitors, users and customers, proposing performative and interactive fruition experiences. The projects’ aesthetic and narrative aspects are fundamental elements of an exhibit designer’s work, operating in a field which is open to experimentation and innovation, especially in the creation of immersive and experiential spaces.

What an Exhibit Designer does?

An exhibit designer translates a curatorial or commercial storytelling project into spatial and visual forms. They employ design methodologies related to exhibition spaces, providing their own authorial interpretation to the communicative and narrative needs of the exhibition project.

Exhibit designers work in connection with curators, artists, brand managers, light designers, directors, digital creators, graphic designers, video makers; they manage and coordinate the design of an exhibition right up to its realisation. They are professionals who work in teams within studios or as freelancers.

What skills should an Exhibit Designer have?

  • spatial representation and visualisation skills
  • graphic representation and visualisation skills
  • knowledge of the history of art, design, industry and the relevant companies
  • knowledge of technical drawing and 3D modelling programmes
  • ability to interpret marketing and brand identity strategies
  • ability to interpret the expressive forms of art
  • ability to create connections between experimentation and market demand
  • ability to carry out continuous research and studies in support of project development and their own professional independence
  • ability to work in a team, with a critical approach and interdisciplinarity between the various fields of design and the arts.

How to become an Exhibit Designer?

To become an exhibit designer, it is essential to have acquired a design methodology characterised by a critical approach and ongoing curiosity for all-round knowledge. You can become an exhibit designer through a three-year training course (university degree or first-level academic diploma), which can be obtained at the end of a three-year course in the area of Design. In order to reach a higher level of completeness and design maturity, through more specific and professionalising experiences, it is advisable to carry on studying, tacking on a two-year course (master's degree or second level academic diploma) in Interior Design.

What to study to become an Exhibit Designer?