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How to become a
Design Manager
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What is a Design Manager?
Collaboration among various professionals is key in Product Design and Service Design projects. At the helm of this team is the Design Manager – a pivotal figure who oversees resources, handles strategic development of outputs, and manages communication. They evaluate proposals and make decisions based on interpreting market data. Their expertise lies in both managerial skills and a solid understanding of design principles.
What does a Design Manager do?
Collaboration among various professionals is key in Product Design and Service Design projects. At the helm of this team is the Design Manager – a pivotal figure who oversees resources, handles strategic development of outputs, and manages communication. They evaluate proposals and make decisions based on interpreting market data. Their expertise lies in both managerial skills and a solid understanding of design principles.
What skills should a Design Manager have?
The Design Manager plays a crucial role in product or service realization. To excel in this role, they must possess a deep and diverse skill set.
- Creativity and the ability to generate innovative ideas
- A thorough understanding of design principles and technologies to assess and guide teamwork
- Strategic vision and the ability to understand how to contribute to company objectives
- Time management skills to meet deadlines, manage resources, and workflows
- Leadership, decision-making, and evaluative skills to navigate trade-offs and effectively communicate concepts to stakeholders, inspiring and guiding the design team
How to become a Design Manager?
Experience and education are vital for stepping into the role of Design Manager. NABA focuses on training these professionals through the Master of Arts in Product and Service Design. One of the courses in the programme is Design Management, which aims to provide a comprehensive understanding of various operational strategies used in project development across different professional settings, from individual studios to collective or corporate structures. Additionally, students acquire essential tools for grasping a market-oriented approach to designing products, spaces, and services.
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