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How to become a
Brand Designer
What is a Brand Designer?
Brand Designers are fashion industry professionals in charge of creating strong and structured visual and graphic identities for brands.
Being aware of visual communication processes, and contemporary fashion languages, they are able to propose aesthetic and technical solutions that best suit the initial client.
They possess a strong technical and design knowledge related to various printed and visual representation media, as well as digital media.
This professional, more than others, is able to use and connect new forms of communication that embrace both analogue and digital realities.
What does a Brand Designer do?
Brand Designers are responsible for developing visual communication projects that translate and represent a brand’s identity.
Drawing on a wide cultural background, ranging from visual to applied arts, stylists are able to offer visual outputs that embrace the client’s identity, the market, trends and end users.
Starting from an initial brief, and after important researches, Brand Designers propose a first project concept, leading to the creation of a mood board, and then to the articulation of the best visual communication proposals.
These professionals are able to handle different communication means, from corporate image to its application in different outputs, from analogue to digital, from printed media to social networks.
What skills should a Brand Designer have?
- Visual representation skills
- Ability to work in a team
- Knowledge of the fashion system and its culture
- Technical knowledge of the various fields of communication
- Interdisciplinarity between the various fields of design and the arts
- Research and development capacity
- Connecting experimentation with market demands
How to become a Brand Designer?
You can become a Brand Designer through a university degree or first-level academic diploma, obtained at the end of a three-year course.
As the fashion system is constantly changing and evolving, more and more specialised skills are in demand, which can be obtained through Master or Master's degree courses.
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- Fashion Design, specialisation in Fashion Styling and Communication