The Academic Master’s program is an intensive course that explores developments in the contemporary fashion system, focusing on marketing, communication, and culture, with the aim of training digital marketing professionals. Students learn to create content and strategies for fashion and lifestyle brands through the study of technologies, tools, and digital media. The program combines lectures with seminars and workshops, allowing students to develop an independent, innovative, and critical approach.

The one-year Academic Master’s program offers students the opportunity to develop skills in copywriting, storytelling, and art direction to create advertising campaigns across various media. The course combines the learning of creative advertising fundamentals with a "learning by doing" approach. Students participate in intensive workshops with leading companies and industry professionals and have the chance to compete in prestigious international contests.

The one-year Academic Master’s program is an intensive course that provides tools to interpret the dynamics of the contemporary art market. The first part of the program includes lectures, workshops, and visits to galleries, foundations, and museums. The second part involves an internship to engage with the market and the preparation of a final project. Study trips to Artissima in Turin and Art Basel in Basel, key events in the art market, are also part of the curriculum.