DESIGN THINKING AND INNOVATION MANAGEMENT

Study Plan

<p></p> <p class="s4"><strong><span class="s2">PHASE 1 &ndash; Design Thinking</span></strong></p> <p class="s4"><span class="s9">The first part of the </span><span class="s9">didactic path</span><span class="s9"> focuses on the idea of design thinking and the acquisition of an analytical and design methodology, including both a systemic vision and a creative approach. The students will focus on the key phases of the process such as understanding the needs, conceiving creative ideas, experimenting and producing prototypes to interpret the new operational evolutions of companies and address the challenges of sustainability and ecological transition.</span> <span class="s9">Moreover, the course will offer an introduction to the technical, ethical and creative aspects of the possible impact that AI can have in transforming cities and their inhabitants' lives, also addressing the issue of the virtual replication of physical objects and real-world systems.</span></p> <p class="s4">&nbsp;</p> <p class="s4"><strong><span class="s2">PHASE 2 &ndash;</span></strong><span class="s20"><strong> Innovation Management</strong> </span></p> <p class="s4"><span class="s9">In the second phase of the Professional Master's Course, the students will study the different activities related to the planning and implementation of project initiatives, thanks to the acquisition of theoretical tools combined with practical work and case studies. Both the analytical and creative dimensions of the different design phases of innovative products or services, from their conception to their launch on the market, will be investigated, together with the impact of the projects in transforming the lives of individuals, cities and societies. This phase is characterised by a deeply practical and laboratory-based approach. The students will also acquire the necessary strategies for the development of a brand identity through market analysis, understanding of the </span><span class="s9">competition, mission and vision, hence establishing a solid basis for brand communication. At the end of this phase, an intensive workshop will take place in a Design Marathon format, where students will have the opportunity to devise projects starting from a real brief proposed by companies within the ROAD network.</span></p> <p class="s4">&nbsp;</p> <p class="s15"><strong><span class="s26">PHASE 3 &ndash; Strategic communication</span><span class="s26"> and marketing</span></strong></p> <p class="s15"><span class="s19">The last part of the educational path will address the fundamentals of communication, providing practical tools to create strong visual and digital content and focusing on the new challenges of digital and multichannel communication. Through the testimony of experts, case studies and practical work, the students will delve into how branded content is created, distributed and transformed, also analysing the activities related to the creation of digital products, today essential for both large companies and innovative start-ups. As a completion of the course, the students will present a paper explainin</span></p>