The Programme: overview

The MA explores the complexity of a world managed and interpreted by analogical tools, such as videocameras and microphones, as weel as by digital ones, such as big data and machine learning, through the creative expression of experimental media and new technologies. The programme lays the foundations to find innovative artistic and expressive ways of restoring reality to audiovisual productions, by the use of documentary, creative coding, X-reality.

 

Over the MA, students will have the opportunity to:

  • Identify the languages of new technologies and understand how to best apply them
  • Understand the new technologies creative processes and manage complex projects in which technology and creativity fuel each other
  • Implement creative proposals on different media

STUDY PLAN

The Master of Arts allows students to deepen their knowledge and skills through specialised and advanced studies and to acquire the instruments necessary to develop projects in the contemporary audio-visual and multi-media field, through a practical workshop approach.

Analysing the fundamental methods for rendition of reality by experimental media and new technologies, and thanks to interdisciplinary activities and field experiences, students have the opportunity to confront the contemporary production context, experiencing new creative and operational models which will support them in the development of a sound authorial, professional project figure.


FIRST YEAR

Introduces students to the contemporary audio-visual and multi-media field and provide them with instruments for a sound understanding of media, through studies in multimedia design, creative writing, audio-visual languages and techniques, and digital cultures, in the various scientific, critical, and artistic application fields.

Through workshop experiences and theoretical lectures, students have the opportunity to deal with audio-visual and multi-media projects, to acquire a sound mastery of methodologies and media languages and to start developing an original and experimental thinking, together with an inclusive and cross-platform approach.


SECOND YEAR

Provides students with the possibility of specialising in the field of documentary or creative coding through advanced studies in multimedia project, digital tools for arts, project culture, aesthetics of new media.

Exploring the creative opportunities offered by traditional and experimental media and by the contemporary technologies, as well as going through first-hand experience of audio-visual, interactive, and multi-media projects, students gain an aware methodological approach to successfully manage the multiple expressive variables and technical skills required.

A series of cross-disciplinary didactic activities and several project experiences led by highly skilled, international professionals enable students to acquire knowledge and skills suitable for professional career.

Department: Design and Applied Arts

Area: Media Design and New Technologies

Title Awarded: Second Level Academic Degree

Credits: 120 CFA

Starting: February 2022

Duration: 2 years

Languages: Italian and English

Campus: Milan

Our faculty

Design and Applied Arts Department Head

Luca Poncellini

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Design and Applied Arts Department Head

Luca Poncellini

Luca Poncellini is an architect and a designer with a PhD in the History of Architecture and City Planning. As a partner in the architecture office Cliostraat until 2009, he has curated projects and has lectured in Italy and in several countries throughout the world. His works have been exhibited at the Venice Biennale, at the Van Alen Institute in New York, at ETH in Zürich, at MAGA in Gallarate and at Triennale Milano. In 2008 he co-curated the retrospective exhibition Laszlo Hudec, in collaboration with the Hungarian Consulate in Shanghai. Since 2013 he has been the Course Leader of the MA in Interior Design. Between 2015 and 2019 directed the research lab and the project C-Park. Since 2019 he has been Design and Applied Arts Department Head.

Master of Arts in Creative Media Production Course Leader

Michele Aquila

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Master of Arts in Creative Media Production Course Leader

Michele Aquila

After graduating in Architecture at the University of Florence, Michele Aquila becomes partner and project leader of Interaction Design Lab Srl, where he coordinates service and interaction design projects for clients in the public and private sector. From 2009 to 2010 he began his collaboration with NABA first as coordinator of the BA in Design and then as a lecturer. In 2011 he founded U10, a studio specializing in online publishing and new media. He later co-founded Tweetbook, an award-winning online service for publishing ebooks based on Twitter conversations. He has taught and held workshops in Italian and international institutions (Royal College of Arts, VCUarts Qatar, Kent State University Florence, Abadir) and was responsible for the programme of the Master in Interaction Design and of the Master in Service Design of Domus Academy from 2016 to 2022.

Study abroad programmes

NABA provides students with the opportunity to study abroad as part of their academic experience.
NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.


NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.

Companies and institutions placement

NABA has developed strong relationships with leading companies which provide internships for NABA students. Among them are: Armani Hotel, Giulio Iacchetti, Studio Bestenheider, Vittorio Martini 1866, Giochi Preziosi, Intégral Ruedi Baur et Associés, The Swatch Group, Giorgio Armani, Pininfarina Extra, Tagua, Azimut-Benetti, Bonetto Design International, Alta Design & Engineering, AAAHHHAAA, Forchets, Studio di architettura Amedeo Guidobono Cavalchini, Aldo Cibic – Cibicworkshop, Progetto CMR Engineering, Integrated Services S.r.l., Abad Architetti S.r.l., Festina Italia, Zanotta, Luxottica, Studio Italo Rota & Partners, Giugiaro Architettura, Rintala Eggertsson Architects, Luceplan, Ikea Italia Retail, 3M ITALIA, Yellow Office, Studio Lissoni Associati, Studio Barreca & Lavarra, Uragano Studio, Veneta Cucine, Dado Arredamenti.

After the Master of Arts

Kick-off your career. Among the career opportunities:

  • Technical and concept artist
  • Creative coder
  • Interaction designer
  • Creative technologist
  • AI expert 
  • Creative producer
  • Interactive storyteller
  • VR and MR expert
  • Game designer
  • Film documentary director, scriptwriter, cinematographer