The course, in collaboration with ApritiModa - a project born in 2017 from an idea by Cinzia Sasso, will allow students to discover the great heritage of the Italian fashion system and understand the reason why the so-called Made in Italy is paramount worldwide. Through on-campus lectures and 4 didactic field trips to the institutions and companies involved by ApritiModa (among others, Museo Salvatore Ferragamo in Florence; Francesco Maglia Milano - Ombrelli Artigianali dal 1854 in Milan; Teatro la Fenice in Venice), participants will gain awareness of the historical, artistic and industrial context and development of the Italian style and fashion system as well as carry on a personal research project, made up of essays, drawings, collages, photos and new visual proposals with the aim of proving their ability to be aware of the codes and principles of Made in Italy.

• Gain knowledge on the historical and cultural basis that have allowed the formation of the Made in Italy
• Directly experience examples of Italian companies through didactic field trips developed in collaboration with ApritiModa
• Improve awareness, curiosity and passion for the Italian fashion system through an essay and visual journal

The course is intended for students without any academic background in the specific subject area; students attending their first year of university studies in Art and Design.