This course focuses on the fashion industry through a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, retail brand marketing in the fashion industry, internationalisation of fashion retailing, international branding, and flagship stores.

• Acquire the necessary tools to understand the dynamic context of Italian and international fashion business
• Gain the core elements of fashion marketing
• Learn the various marketing techniques and activities and their specific employment in the fashion business

This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design.