During this course, students will gain knowledge of the different visual communication concepts and tools. Participants will be guided through a path marked by both lectures and practical workshops in order to learn digital skills and the methods of visual representation. At the end of the course, each student will be able to find his own visual style and to develop his own personal project.

• Develop an integrated communication project that combines traditional and new media (outdoor & press adv campaign with a digital / social network campaign)
• Use the visual language as a personal and professional way to communicate
• Analyse the visual languages in the communication

This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design.