The course explores the field of motion graphic by focusing on and putting into practice After Effects software skills, for the realisation of a concrete project that can be integrated into graphic design projects or other multimedia production experimentations, characterised by different types of animations and dynamism. The main professional techniques used for the production of audiovisual films will be addressed, ranging between different techniques, formats and applications: for web design (banners and SVG animations), broadcasting (credits for cinema and TV), development motion branding and bumper logo, explainer videos and animated infographics, but also short films, commercials, promos and showreels. Thanks to the implementation of Maxon Cinema4D, basics of 3D modelling will also be addressed, integrating compositing and colour correction in line with the

project development.

This course is intended for students with some background in that specific subject area and for students attending or having completed one or two years of their university studies in Art and Design who are keen on building upon this through handson training experience.