The MA in Visual Design and Integrated Marketing Communication (Second Level Academic Degree in Communication Design) provides a synthesis between the typical marketing approach, as usually covered in more corporate business oriented courses, to help students develop a solid background in the field, and the artistic-expressive approach as also used by new technologies, gaining a wide range of technical and design production skills. By working on real briefs, they have the chance to put their acquired skills into practice and to undertake all phases of complex communication projects.
Over the MA, students will have the opportunity to:
The Master of Arts allows students to deepen their knowledge and skills through specialised and advanced studies and to acquire the instruments necessary to develop complex communication outputs, through a practical workshop approach.
Constanstly engaged in real projects and analysing the fundamental elements of marketing, integrated communication, and contemporary cultural scenarios, as well as thanks to interdisciplinary activities, students have the opportunity to confront the professional context, experiencing new creative and operational models which will support them in the development of a sound professional and project profile.
FIRST YEAR
Introduces students to the visual communication project methodology in the field of graphic and branding and provide the basic knowledge of project management, from the economic-financial aspects to marketing, from research to briefing, through advanced studies in project
methodology, art direction, phenomenology of contemporary arts.
Through workshop experiences and theoretical lectures, students have the opportunity to deal with integrated marketing communication projects, to acquire a sound understanding and ability to execute a communication briefing and to develope effective solutions for complex projects.
SECOND YEAR
Students deepen the project dimension with an application approach by implementing communication projects assigned by partner companies in the field of advanced studies of visual communication, art direction and editorial systems for art. Furthermore, a focus on design management addresses the issues of entrepreneurship, business modeling, start-up.
A series of cross-disciplinary workshops, several project experiences, and the participation in international contests enable students to gain aware project methodology, knowledge and skills suitable for professional career.
Department: Design and Applied Arts
Area: Communication and Graphic Design
Title Awarded: Second Level Academic Degree in Communication Design
Credits: 120 CFA
Starting: February 2025 - October 2025
Duration: 2 years
Languages: Italian and English
Campus: Milan and Rome
Our Faculty
Design and Applied Arts Department Head
Luca Poncellini is an architect and a designer with a PhD in the History of Architecture and City Planning. As a partner in the architecture office Cliostraat until 2009, he has curated projects and has lectured in Italy and in several countries throughout the world. His works have been exhibited at the Venice Biennale, at the Van Alen Institute in New York, at ETH in Zürich, at MAGA in Gallarate and at Triennale Milano. In 2008 he co-curated the retrospective exhibition Laszlo Hudec, in collaboration with the Hungarian Consulate in Shanghai. Since 2013 he has been the Course Leader of the MA in Interior Design. Between 2015 and 2019 directed the research lab and the project C-Park. Since 2019 he has been Design and Applied Arts Department Head.
Sociologist of Cultural Processes, she graduated at Università Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Università Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: “Genealogia e Università. Profezia, Scenario, Utopia”, in A. Bianchi, G. Leghissa (edited by), Mondi altri (Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).
With a degree in Communication Sciences from the University of Trieste, Fabio Pelagalli attended the Master in Digital Environment Design at NABA. He has been working at NABA since 2010, first as Academic Coordinator of NABA Communication and Graphic Design Area, then as Course Leader of the Academic Master in Creative Advertising. He has taught Software Art and Interactive System and Design Thinking at academic levels.
She arrives in communication after various experiences, including a Master in Buying Management at Polimoda in Florence and a Degree in Foreign Languages and Literatures. Initially Copywriter, she specializes in strategic thinking. Works in agencies such as Ogilvy, in international contexts such as Spark44 Frankfurt and in independent studios such as Humus Design, where is Brand & Verbal Identity Strategist since 2018. She has been teaching at NABA Campus in Rome since 2019.
Graphic and Type Designer, he worked on art and design exhibitions with Gianni Colombo, Emilio Isgrò, Lucio Del Pezzo, Gabriele Basilico, Marcello Morandini, and Christoph Broadbent. He designed and coordinated brand identity for many companies as Fiam Italia, Gualtiero Marchesi, Société Genéralé, PPG Univer, Archema, Poliform, he also was the responsible of the Prague International Marathon image and Czech Federation Basketball image. He worked as Creative Design Director for important international companies as Publicis, Republic Lab, Ebs Design, Arnold World Wide (Havas Group), Milano AD (Carpe Diem Group). He is associated with ADI PDA and Type Director Club of New York. He collaborated with NABA since the Academy foundation, at first as lecturer of Graphic Design, then as Director of Communication and Graphic Design Department.
NABA provides students with the opportunity to study abroad as part of their academic experience.
NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.
NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.
NABA has developed strong relationships with leading companies that provide internships for NABA students, including Young & Rubican, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condé Nast, Independent Ideas, Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erickson, McCann Erickson Italia, Saatchi & Saatchi, Velvet, Gruppo Editoriale L’Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, J. Walter Thompson, and Hearst Magazines.
COMPANIES
The MA in Communication Design cooperates or has cooperated with: Art Directors Club Italiano, Berlucchi, CosmoProf, Diesel, Ferrero, Fiera Milano International, Good 50x70 Association, Jacuzzi, Leo Burnett, Martini, McCann Erickson, Procter & Gamble, Regione Lombardia, Roberta di Camerino, SCF, Smartbox, and Start Milano.
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