NABA enhances its academic offering with the launch of two new Academic Masters: the Master in Luxury Brand Management under the Communication and Graphic Design Area, and the Master in Interior and Living Design under the Design Area.
The Academic Master in Luxury Brand Management
The Academic Master in Luxury Brand Management equips students with the skills needed to design and manage innovative strategies that enhance the identity and positioning of luxury brands, exploring the sector's dynamics and emerging trends that shape it—such as sustainability, digital innovation, and the evolution of consumer experiences for a niche audience.
Through a combination of theoretical lectures on topics such as emotional branding, multisensory communication, and strategic management, and practical in-depth workshops conducted in collaboration with leading companies in the sector, students will have the opportunity to engage with industry professionalsand learn to develop communication campaigns, experiential retail strategies, and innovative solutions for global markets.
The Academic Master in Interior and Living Design
The Academic Master in Interior and Living Design offers students the opportunity to immerse themselves in the world of interior and living design, equipping them to create spaces that meet the needs of an ever-evolving world. Students will learn to combine functionality, aesthetics, and innovation while exploring emerging trends and the challenges of contemporary living.
In addition to theoretical learning sessions covering current topics such as ergonomics, sustainability, innovative materials, and digital design technologies, the programme adopts a learning by doing approach. Students will participate in practical workshops and collaborate with leading companies in the sector, gaining the skills to develop solutions that redefine living spaces with a strong ethical, aesthetic, and future-oriented focus.