NABA is proud to announce its collaboration with MSC Crociere, Rinascente Milano Piazza Duomo, and the agency Dentsu Creative for the realisation of the project “Tailor-Made Beauties,” part of MSC Crociere’s campaign “In viaggio verso la bellezza.”
This collaboration has resulted in five unique artistic installations, displayed from January 14 to 27 in the shop windows of Rinascente store on Corso Vittorio Emanuele – an iconic shopping destination in Milan. The installations were designed by five students from the Academy’s Communication and Graphic Design Area and five from the Design Area.
NABA in collaboration with MSC Crociere and Rinascente Milano Piazza Duomo: the five window displays
The installations designed by our students – La bellezza del mare”, “La bellezza dei sapori del mondo”, “La bellezza dello spettacolo”, “La bellezza del relax” and “La bellezza dell’esclusività” – were created to express the concept of “Tailor-Made Beauties.” They represent a journey through the distinctive values and experiences that define MSC Crociere: the emotions of life at sea, the pleasure of enjoying fine cuisine, entertainment, relaxation, and the exclusivity of the MSC Yacht Club.
Each window display, in addition to its themed arrangement, features one or more mannequins dressed in coordinated outfits, each designed to reflect a specific concept.
NABA in collaboration with MSC Crociere and Rinascente Milano Piazza Duomo: the students involved in the project
The students who worked on the window displays and artistic installations, under the guidance of NABA lecturers Paolo Giacomazzi and Alberto Bettinetti and the creative directors from Dentsu Creative agency, are:
- From the Communication and Graphic Design Area: Jacopo Porro, Angela Deda, Giulia Napodano, Riccardo Pioggia, and Martina Fraccaro.
- From the Design Area: Filippo Deodato, Giulio Roversi, Simone Barattin, Nattita Piyachoknakul, and Lena Brkic.