A sensorial journey through different historical eras; an installation where taste and sight will interact thanks to virtual reality: "ANTROPOCENA - Eating is somewhat digital" is NABA's institutional project at Fuorisalone 2022. On June 7 from 7:00 PM, Desco Milano will host the opening Tasting Experience in Via Bassano Porrone 8. The installation can be visited at the same location every day until June 12, from 10:00 AM to 8:00 PM. Furthermore, the Academy is participating in other projects alongside its partners.
ANTROPOCENA: NABA's signature on Milan Design Week
"ANTROPOCENA - Eating is somewhat digital" is a project by Claudio Larcher (Area Leader Design) and Luca Poncellini (Design and Applied Arts Department Head), with the creative direction of Italo Rota (NABA Scientific Advisor). During the Design Week 2022, Desco Milano will host an interactive installation bringing visitors on a journey from stone age to the future.
A 200-years-old table by Riva1920 is the main element of the installation and the time starter of the story; dedicated devices let the people into the virtual realm, narrating the future scenarios. Such VR experiences have been developed by Design Area and BA in Creative Technologies students, guided by Samuele Cigardi (Interaction designer and NABA Lecturer) and coordinated by Manal Abu Monassar (NABA Design Area Academic Assistant). "What will be our avatar's nourishment in the dematerialized universe?": the real vs virtual words issue is the core of the whole experience. Through their mobiles, users can immerse themselves in the design reflections virtual developed by students.
On June 7, on the occasion of the opening, visitors can participate in the Tasting Experience by Desco Milano resident chef Roberto Godi and Emilio Antinori and Vincenzo Franchino from Design for Craft. It will be an opportunity to experience a sensorial journey through different historical eras thanks to 3D printed objects. Such as, for example, the jugs made from orange peel, lime and ginger. The installation will be open for the entire period of the Design Week. During these days, the audience can taste the 'pill of the future' - a fruit puree and fermented beverages concentrate, a ready-to-eat device that evokes a possible world where people can address all nutritional needs through just one capsule.
NABA at Fuorisalone 2022: all the projects of the Academy
During Milan Design Week, projects made by NABA students in collaboration with designers and other professionals will be showcased in many locations all around the city. It is possible to discover those locations through the dedicated digital map.
Thanks to the collaboration with Frette, the students of the BA Programme in Design drew a collection of decorative objects made of recycled fabrics. “TIMELESS RENEWAL” is a selection of a rendering. They have been prototyped and will be showcased at the Frette showroom, via Alessandro Manzoni 11, from 6 to 12 June, from 10:00 to 20:00.
"8MILIARDI - Global Claustrophobia" is the exhibition hosted bu Park Associati, including the projects "SLUM" by Aldo Mucciarone, student of NABA BA in Design and "One on top of the other" by Giacomo Quinland, alumnus of the same BA. The projects will be on display at the studio's headquarters, in Via Benvenuto Garofalo 31, from June 6 to 12, from 10:00 AM to 7:30 PM (on Tuesday, June 7, it will be open from 10:00 AM to 10:00 PM).
Guided by Stefano Citi (NABA Lecturer and TourDeFork co-founder), the BA in Design students have collaborated with Miele as well. “Longevity Lab” is an exhibition corner dedicated to the longevity credo. The exhibition of bio-plastic projects will take place at the Miele Experience Center, Corso Garibaldi 99, on June 6 and 12, from 10:00 AM to 7:00 PM; on June 8 and 10, from 7:00 PM to 11:00 PM.
Ocean protection and enhancement ground projects by students of the BA Design for Worldrise. "Creatività per il mare: NABA x Worldrise Onlus" is an exhibition of prototypes made in accordance with different needs related to the protection and enhancement of the sea. It will be part of Festivalmar - an event by Worldrise Onlus that brings the sea to the city. The exhibition will be held in the Ex Fornace, Alzaia Naviglio Pavese, 16, from June 8 to 10, from 3:00 PM to 11:00 PM.
"DUAL LIFE" is the project in collaboration with Leifheit. It is introduced by students of the BA in Design and supervised by Claudio Larcher and Matteo Ragni (NABA Lecturer). The event will be held at the NABA campus on June 9, from 3:00 PM to 6:30 PM. Projects on show come from the Leifheit workshop. Here, the brand asked students to give the Clean Twist Disc Mop Ergo a second life.
Not just exhibitions, but the Academy will also take part in "SELETTI Pride" - a parade dedicated to design. On June 8, the march will start from Piazza Castello (corner of Via Minghetti) at 6:00 PM and will arrive in Piazza Affari. Here, participants will gather for an open-air party from 7:00 PM to 12:00 AM.
"Germogli. NABA per Natuzzi in occasione di Polifonic" is an installation project developed by Design Area students under Claudio Larcher's supervision. It is based on the project Marcantonio created for Natuzzi. It focuses on the brand's new collection and can be visited at the Parco Esposizioni Novegro, from June 10 to 12.
"Tunnel Boulevard" is an urban regeneration project by students of the MA Programme in Social Design. It is a performative and poster art intervention that will involve citizens. It will take place between Via Padova and Via Pontano, on June 12, from 3:00 PM to 6:00 PM.
To conclude this short overview, among those projects involving the Academy, there is "HAORI CAPSULE COLLECTION", promoted by Toshiba and Rubelli and developed by the students of the BA in Graphic Design and Art Direction of both Milan and Rome campuses. NABA students introduced a few capsule collections to "dress up" and personalise the Haori air conditioner. The most representative cover will be revealed on June 7 at 2:30 PM at Andrea Castrignano's showroom, in Via Adige 11. It will become part of the brand's catalogue and will be on display within the same showroom, from June 7 to 12, from 4:00 PM to 9:00 PM.
Many projects to represent the variety of themes and researches developed by NABA Design Area.
ANTROPOCENA: event information
Desco Milano, via Bassano Porrone, 8, Milan
Opening: June 7, from 7:00 PM to 10:00 PM.
Visits open to the public: from June 7 to 12, from 10:00 AM to 8:00 PM.
To discover all of NABA's events at Fuorisalone 2022, please scroll down the map at the link.