Graphic Design e Art Direction
The Bachelor's program introduces students to the world of communication and new media, integrating theoretical and interdisciplinary studies with creative workshops across various fields: graphic design, advertising, publishing, digital media, and 3D and motion applications.
BACHELOR OF ARTS IN
Graphic Design e Art Direction
<p>The Bachelor’s program will introduce you to the world of communication, enriched by new media that open up innovative professional scenarios. Characterized by three main tracks—Brand Design, Creative Direction, and Visual Design—it offers an interdisciplinary study path encompassing various fields: graphic design, advertising, digital publishing, digital media, and 3D motion graphics. Through creative and experimental workshops, you will also engage in the design of briefs with renowned international partners.</p>
<p>During the program, you will have the opportunity to:</p>
<ul>
<li>Explore multidisciplinary approaches </li>
<li>Research, define strategies, and innovate </li>
<li>Experiment with the design of real briefs in collaboration with renowned international partners.</li>
</ul>
Comics and Visual Storytelling
The Bachelor's program prepares future illustrators, graphic novelists, and visual artists by guiding students in exploring various comic genres and the art of visual storytelling. This approach allows them to learn the fundamental principles and develop their unique style to create engaging narratives.
BACHELOR OF ARTS IN
Comics and Visual Storytelling
<p>The Bachelor's program prepares future comic illustrators, graphic novelists, and visual artists by providing the necessary skills to create engaging stories and develop a personal style. Through the study of various genres—from Superheroes to Manga, from Mickey Mouse to Comic Strips, and from Indie Comics to Visual Novels—and the art of visual storytelling, you will learn how to bring narratives, characters, and visual sequences to life, conveying messages and emotions.</p>
<p>During the program, you will have the opportunity to:</p>
<ul>
<li>Learn visual and narrative skills to bring characters and fantastical worlds to life </li>
<li>Develop projects tailored for both traditional channels and digital platforms </li>
<li>Integrate academic training with multidisciplinary exploration and market knowledge.</li>
</ul>
Visual Design and Integrated Marketing Communication
The Master's program combines training in integrated marketing and communication with a rich array of artistic and expressive skills to produce genuine communication outputs through work on real briefs.
MASTER OF ARTS IN
Visual Design and Integrated Marketing Communication
<p>The Master's program in Visual Design and Integrated Marketing Communication (Second Level Academic Diploma in Communication Design) combines a solid foundation in marketing and communication, traditionally rooted in business economics, with a rich array of artistic and expressive skills, focusing on the use of new technologies. Through hands-on work on real briefs, you will be able to apply the skills you've acquired and manage complex communication projects.</p>
<p>During the Specialist Master's program, you will have the opportunity to:</p>
<ul>
<li>Decode the dynamics and languages of communication, as well as contemporary cultural contexts and imaginaries.</li>
<li>Evaluate different communication languages and recognize their impact on the contemporary socio-economic and cultural landscape.</li>
<li>Manage complex communication projects from both economic and artistic-creative perspectives.</li>
</ul>
User Experience Design
The Master's program provides theoretical, technical, and methodological skills for designing complex digital communication systems, focusing on the study of digital interfaces with an emphasis on user experience (UX/UI) and information architecture.
MASTER OF ARTS IN
User Experience Design
<p>The Master's program in User Experience Design (Second-Level Academic Diploma in Communication Design) provides theoretical, technical, and methodological skills for designing complex digital communication systems. With creativity, strategy, and a systemic approach to design informed by cognitive psychology and contemporary visual culture, you will study and design digital interfaces, focusing on user experience (UX/UI) and information architecture.</p>
<p>During the Master's program, you will have the opportunity to:</p>
<ul>
<li>Identify the potential offered by new technologies and recognize the impact of human interaction with computer systems, understanding its influence on communication processes.</li>
<li>Develop effective creative solutions and contemporary visual languages and styles appropriate to the technological context.</li>
<li>Manage design that integrates experience, branding, design, and usability of digital products or online services for effective content.</li>
</ul>
Creative Advertising
Through theoretical teachings and workshops with leading companies in the sector, the Master's program provides students with the opportunity to develop their talents in copywriting, storytelling, and art direction to create advertising campaigns across various media and participate in prestigious international contests.
ACADEMIC MASTER IN
Creative Advertising
<p>The one-year Academic Master's program allows you to develop your talents in copywriting, storytelling, and art direction, essential for creating advertising campaigns across various media. The course alternates between moments dedicated to acquiring the fundamentals of creative advertising—covering terminology and project logic—and an educational pathway based on "learning by doing." You'll participate in intensive workshops with leading companies and industry professionals, as well as prestigious international competitions.</p>
<p>During the Academic Master's, you will have the opportunity to:</p>
<ul>
<li>Acquire the theoretical and practical foundations of creative advertising.</li>
<li>Experiment with the design of real briefs in collaboration with internationally renowned partners.</li>
<li>Participate in prestigious international creative competitions.</li>
</ul>
Sustainable Innovation Communication
The Master's program delves into theories, methods, and design approaches to contemporary communication through an intensive curriculum, developing cross-disciplinary skills in analysis, cultural coding, and the languages related to sustainable innovation in public and private entities.
ACADEMIC MASTER IN
Sustainable Innovation Communication
<p>The Master's program delves into methods and design approaches for contemporary communication through an intensive curriculum, equipping you with cross-disciplinary skills for analyzing and coding languages related to the sustainable innovation of public and private entities. It enables you to design and plan communication systems where marketing, strategy, and creativity are harmoniously integrated to enhance the eco-systemic impact of cultural and technological innovations with a focus on sustainability.</p>
<p>During the Master's program, you will have the opportunity to:</p>
<ul>
<li>Understand the cultural and scientific values of sustainable innovation, developing communication strategies suitable for eco-social projects.</li>
<li>Manage complex internal and external communication projects aimed at promoting social innovation and a sustainable future.</li>
<li>Create content tailored for all communication professionals, including web designers, editors, agencies, and social media managers.</li>
</ul>
Luxury Brand Management
The course trains experts in Luxury Brand Management, combining strategy, creativity, and innovation. It explores brand positioning, customer experience management, and luxury market dynamics. It provides managerial and marketing skills to develop effective strategies and drive the growth of prestigious brands.
ACADEMIC MASTER IN
Luxury Brand Management
<p><span data-contrast="none">The Academic Master offers an immersive educational experience, equipping students with the tools and expertise to design and manage innovative strategies that enhance the identity and positioning of luxury brands. The programme explores the dynamics of the target market and emerging trends related to sustainability, digital innovation, and the evolving consumption experiences of a niche audience.</span><span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"335559738":0,"335559739":0}"> </span></p>
<div class="card__title">Learning Objectives</div>
<div class="card__description">
<p><span data-contrast="none">During the Academic Master, students have the opportunity to:</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Learn to analyse and interpret consumer behaviours, understanding their implications for luxury brands<br /></span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Acquire the skills needed to design and implement distinctive branding strategies that integrate unique and innovative elements</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> <br /><br /></span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Utilise tools to create memorable consumer experiences that enhance brand value and foster deep emotional connections with clients</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
</ul>
</div>
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