Admission Test

• 2D images designed and created by you:
• at least 2 hand drawings (various techniques may be used)
• at least 2 digital drawings, photos, collages, etc.

Design is a subject closely connected to objects, their functionality and the environment surrounding them. You are asked to:

1. choose an object with a specific function;
2. give the object a second life, by changing its function and shape (any material and technique can be used);
3. represent it:
   - take a picture of the object before and after the morphing;
   - describe the process and the concept behind it.

PROJECT ASSIGNMENT FOR THE BA IN NEW TECHNOLOGIES FOR APPLIED ARTS - DIGITAL PRODUCTION

Your task shall demonstrate your digital production predisposition. It shall contain the following items:

1. A storyboard of an original sequence of your creation. It can be a movie or a game scene, or a work of animation or 3D art or motion graphic of any kind. It must include between 6 and 12 frames with appropriate description. It can be hand or computer made.
2. A description of the context of the sequence: is it for a short or feature film? a TV or web series? An app or a video game, and of what kind? (adventure, puzzle, FPS, platform, etc…), an advertising or other?
3. Please also add a brief explanation about the techniques you would apply, if aware of it.
4. A description of the intended audience (teenagers, adults, etc.).
5. Mention digital productions that have inspired you: movies, music, games, animations, art etc. (3-5 items); Include details of the selected works (title, author, year and other significant details). Describe what you like about each item and why it inspires you. Include at least one image per item.

PROJECT ASSIGNMENT FOR THE BA IN FASHION DESIGN

1. Choose 3 subjects and make 3 researches collecting images/pictures related to the chosen subjects.
2. Write a short description or list some key words for each subject.
3. Develop 3 mini projects related to the chosen subjects, one for each of them. Projects may be pictures, or drawings, or outfit sketches, or technical drawings designed by you, that show your skills.

Each of them should include at least 3 images.
Here below an example of project:

SUBJECT: Urban
RESEARCH: Collect images/pictures of places and people coming from one or more cities
DESCRIPTION: List a series of keywords related to the Urban Concept
PROJECT: Create an outfit or an accessory - man/woman/kid/pet (also only one of these different typologies) - related to the research
HOW:
Use collage technique assembling different existing images/pictures
Draw fashion figures or technical drawings of your garment/accessory

PROJECT ASSIGNMENT FOR THE BA IN GRAPHIC DESIGN & ART DIRECTION

Your GRAPHIC DESIGN task shall include:
FOR STUDENTS WHO HAVE ALREADY ATTENDED COURSES RELATED TO GRAPHIC OR ADVERTISING

Two graphic design projects: research and final design on a logo or on a corporate identity or present a publishing project (magazine or poster layout)

• Two advertising projects: research on a press campaign and final creative proposals
  FOR STUDENTS WHO HAVE A BACKGROUND NOT RELATED TO GRAPHIC OR ADVERTISING
• Make a selection of illustrations/pictures among your creative works
• Make a selection of photos among your creative works
• Select 2 famous logos (one example that you consider effective and one example that you consider ineffective) and describe their positive and negative features.
• Select 2 famous ads (one example that you consider effective and one example that you consider ineffective) and describe their positive and negative features.

PROJECT ASSIGNMENT FOR THE BA IN PAINTING AND VISUAL ARTS

• Your task shall include:
  One art project work (the format of the presentation is free)
• One drawing with an emphasis on observational skills and/or personal expression or one photography with an emphasis on visual skills and technique
• Sketches or notebook pages illustrating visual art/design concepts
• One art/design related work from other disciplines (for example jewelry or crafts) - if you have any

PROJECT ASSIGNMENT FOR THE BA IN MEDIA DESIGN

Your task shall include an example of your storytelling skills. It shall be articulated as follows:

• A plot (max length: 100 words).
• Visual and narrative references (movies, novels, video games, etc. Max 10 items are accepted; please provide for each of them: an image, a caption and a very short explanation for your choice)
• The medium through which the plot is displayed (short film, long film, TV series, web series, video game, photo reportage, etc.). Please add also a brief explanation about the techniques you would apply, if aware of it.
• A description of the audience (teenagers, adults, etc).

PROJECT ASSIGNMENT FOR THE BA IN THEATRE DESIGN

Your task shall include:

• One project work possibly related to the design of a performance/exhibition space (the format of the presentation is free)
• One drawing with an emphasis on technical skills or one photography with an emphasis on visual skills and photographic technique
• Sketches or notebook pages illustrating theatre design ideas
• One art/design related work from other disciplines (for example exhibition design, visual arts, installations, interior design etc.)
• For each work write a detailed description including Title, Year and Technique.

STEP 2/B - PORTFOLIO OF PROJECTS

(Alternative option to the project assignement)
Creativity is not an abstract exercise, on the contrary, it requires the ability to contextualize and elaborate information and look for new solutions with an open spirit capable of listening and interacting with our environment.
The goal of a successful portfolio is to tell a visual narrative of your passions, explorations and abilities.
All materials submitted should be clearly labeled with applicant's name and contact information and cannot be returned.
Digital, paper or internet based works can be submitted.
Portfolios are reviewed on the following qualitative measures: aesthetic awareness, composition, drawing, design, color perception, spatial perception, quality of presentation, technique and originality.
Favorable consideration is given to strong 2-D and 3-D work that shows fully rendered pieces, excellent craftsmanship, attention to technique, and original design.